Hartman & Sons Remodeling
Your work speaks for itself — but homeowners can't tell if you're trustworthy in the 8 seconds it takes them to bounce.
Launch Readiness
51
Losing leads
Bottom line
Homeowners shopping contractors evaluate licensing, insurance, before/after photos, and reviews before they ever call. The current site shows a gallery but not the trust signals that convert. The contact form asks for too much and there's no phone number on mobile.
Top critical issues
- 1
No license / insurance / bond info visible
No mention of licensing, insurance, or bonding above the fold or on About.
Fix: Add a 'Licensed · Insured · Bonded' badge in the header and a dedicated Trust section.
- 2
Contact form requires 8 fields
Form asks for project type, budget, timeline, square footage, etc. before contact.
Fix: Reduce to name + phone + 'tell us about your project'. Capture details on the call.
- 3
No reviews or testimonials on homepage
Only one quote in the footer; no Google/Houzz/Angi badges.
Fix: Show 3 short testimonials with photos, plus star ratings from Google and Houzz.
- 4
Phone number missing on mobile
Header shows logo + menu only; phone is 3 scrolls down.
Fix: Add a click-to-call phone button in the mobile header — your highest-converting CTA.
- 5
Gallery images aren't tagged for search
Project photos have no alt text; no captions describing project type or location.
Fix: Add alt text like 'Kitchen remodel in [Neighborhood]' to capture long-tail local search.
Quick wins
- Add click-to-call phone in mobile header
- Add Licensed / Insured / Bonded badges
- Shorten contact form to 3 fields
- Add 3 testimonials with names + photos
- Alt-text every gallery image
- Add service area map with cities you cover
Revenue opportunities
- A contractor in your category averages $14k per closed lead — even 2 extra leads/month pays for any upgrade many times over.
- Reducing form friction typically lifts lead volume 60–110%.
- Local SEO improvements could rank you for 'kitchen remodel [city]' within a quarter.
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